SM Entertainment opened their ‘theme park in the city’ in early 2015 and since then it has become a must see destination for Kpop fans, particularly those who follow SM artists such as EXO, SHINee, Super Junior, f(x), and Red Velvet. A purpose built 6 floors of all things SM, situated in Millennium Square near the COEX area of Gangnam-gu it is an ideal site for those who want to combine it with a visit to Bongeunsa Temple, KStar Road, shopping in COEX mall, or visiting some of the Kpop agencies in the area.
Often there are different displays outside where you can pose with caricature cutouts of your favorite SM artists. Once inside there’s a lot of riding on escalators between the different floors, 6 floors in total.
The second floor has a merchandise shop full of all things SM, however, be aware that since so many fans come here some merchandise sells out quickly so you might want to try one of the other SUM shops. The 3rd floor has all the studios, where for a fee, you can receive vocal or dance training, or get a Kpop makeover etc. If you want to do any of these you need to make reservations in advance.
On all the floors the hallway and escalator area walls are covered with stunning photographs of all the SM artists. There’s also the occasional display case filled with items such as awards and costumes.
There’s a cafe on the 4th floor, where you can buy themed drinks and goodies, while sitting in chairs, and at table, signed by your favorite SM idol. And then on the top two floors there’s the theatre where you can watch a hologram shows, use the photos booths, look at a wall of hands, and even get 3D printed idol figures.
All in all I would recommend it for fans of SM Entertainment, and tentatively suggest that it’s worth a walk around for any Kpop fan. There is no fee to get in, you just pay for activities, the theatre, in the cafe, shop etc, so even if you’re on a tight budget it’s at least worth a look.
Have a great day everyone.
Photo credits to me and Elle Marzec. Please do not copy or use without permission and accreditation.